Operations & governmentFLAGSHIP CASE

Construction CRM.

One system for rental, sales and delivery — 8 minutes saved on every order.

ROLE
Lead UX/UI designer
COMPANY
Stockguard, via Develit AB
YEAR
2024
PLATFORMS
3 web apps + mobile
TEAM
Team of 4 designers with PM, BA, PO, engineering and QA
SCOPE
Research, UX, design system, UI
8 min
faster per order
22%
fewer navigation support tickets
15%
more daily users on the client portal
−8min per order
1 BLOCK = 1 MINUTE
4focused products on one design system
→
3 WEB APPS + MOBILE
5groups of people
Site managersProcurement officersSales repsWarehouse staffDrivers
My zone
Research
UX
design system
UI
01 · PROBLEM

Rental, sales, delivery and equipment tracking each lived in their own flow.

Stockguard rents power tools and sells construction materials. Five groups of people run the business: site managers and procurement officers on the client side, and sales reps, warehouse staff and drivers inside the company. The job was to connect them in one system — a client portal, a sales CRM, a back office and a mobile app — fed by telemetry from Bluetooth sensors.

02 · RESEARCH

What I learned.

I visited sites to see how warehouse staff and drivers work, interviewed B2B clients about renting and buying, and mapped journeys for all five roles.

01
Warehouse staff and drivers work on the move, often one-handed: one task per screen.
02
A sales rep jumps between catalogue, stock and customer to answer one call.
03
Clients want to see where their rental is without calling.
03 · DECISIONS

Three decisions.

01

A mobile app that changes with the role.

Warehouse staff and drivers see only the task in front of them, not the whole system.

TRADE-OFFSome people hold two roles, so I added a role switch instead of a separate login — and every new role now means designing its own view.
02

One search for tools, materials and customers.

Several parameters in one field, so a sales rep finds what the client needs without switching screens.

TRADE-OFFA field that powerful scares new users, so it opens with suggestions and the most common filters, and it cost the team a proper search index.
03

Notifications by priority.

Urgent events interrupt, the rest wait in a list — people stay informed without drowning in alerts.

TRADE-OFFThe business had to agree on what counts as urgent, and non-urgent events are now seen later — we accepted that on purpose.
04 · IN USE
One design language across web and mobile
Dashboards people arrange themselves
Telemetry from Bluetooth sensors, shown in real time
AI demand forecasting and pricing
EXPLORED, NOT SHIPPED

One app for everyone, with each role hidden behind permissions.

It looked simpler to build, but drivers need a few large actions on the move, sales reps need dense data, and clients must never see internal stock and prices. Four focused products on one design system won.

05 · RESULT
−0 minfaster
per order

After launch, the average order took 8 minutes less to process. Daily users of the client portal grew 15% within 3 months of launch, and navigation support tickets fell 22%. Warehouse staff and drivers rated the new mobile app 4.2/5. Inventory tracking became 10% more accurate, and use of the AI demand-forecasting feature grew 30% after its redesign.

15%more daily users on the client portal
8 minfaster per order
4.2/5mobile app rating from warehouse staff and drivers
22%fewer navigation support tickets
10%more accurate inventory tracking
30%more use of AI demand forecasting after its redesign
Available now · Remote across Europe

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